ROADSIDE₹70–80*
FRESH.cut there. drink there.Great in the moment. Not designed for beverage fridges or grab-and-go retail.
ORDER D2C
TRU COCO · INDIA
COCONUT.not bottled.
A real coconut, trimmed to a handier size. Fridge-ready. Easy to grab. Easy to carry. Built to behave like a modern beverage without becoming one in a bottle.
A-GRADE ONLY✦FRIDGE-READY✦UP TO 600 ML✦ON-THE-GO COCO✦NO BOTTLE✦STAY COCO.✦
AVAILABLE ONBLINKITZEPTOINSTAMARTFLIPKART MINUTESBIGBASKETJIOMART
THE RETAIL MOMENT
FOUND IN
THE FRIDGE.the coconut finally got a shelf.
TRU COCO is sized to sit where consumers already shop for drinks — in a grocery-store beverage fridge, ready to grab and take with them.
HANDY SIZEGRAB & GOREAL COCONUT
WHY TRU COCO?
THREE WAYS
TO DRINK COCO.one keeps the whole thing.
Roadside is fresh. Bottles are convenient. TRU COCO keeps the real coconut and gives it a modern retail format.
BOTTLEDPORTABLE
CONVENIENT.but the coconut disappears.Easy to stock and chill. No shell, flesh or real-coconut ritual.
TRU COCO₹99 MRP
REAL THING.now on the go.Handy size. Fridge-ready. A-grade coconut. Easy to grab, carry and sip.
₹19–29 MORE.for a different job: real coconut → modern beverage.
THE OBJECT
ONE COCO.one unmistakable silhouette.
The coconut stays the package. The sleeve becomes the identity. Trimmed to a handier size, it fits the fridge and moves with you.
FORMATWhole coconut
CAPACITYUp to 600 ml*
USEFridge-ready
THE TRU COCO STANDARD
WE DON'T PACK
EVERY COCONUT.consistency is the luxury.
Natural products vary. Our standard does not. TRU COCO is built around selected A-grade coconuts — not mixed B- and C-grade lots.
THE SLEEVE GETS ATTENTION.the coconut earns the repeat.
CNOT OUR STANDARD
ATRU COCO STANDARD
BNOT OUR STANDARD
THE PROCESS
FROM PALM
TO FRIDGE.how TRU COCO gets ready for modern retail.
Selected coconuts. Trimmed format. Clean handling. Sleeve application. The pull-tab system. Then a finished real coconut that can sit in the beverage aisle like a modern grab-and-go SKU.
WHY ₹99? SEE THE SHORT VERSION
₹70–80*
Typical roadside comparison shown here.
₹99 MRP
Retail-ready whole coconut with a consistent brand and sourcing standard.
₹19–29
The difference pays for a different format and job — not a different fruit.
360°
OF COCO.
see it turn.
The sleeve is the visual signature. Every side carries attitude, information and identity.
POLLACHI · TAMIL NADU / BENGALURU REGION
BORN
SOMEWHERE
very green.
South India’s coconut belt gives TRU COCO its starting point — where the fruit is everyday culture, not a trend.
THE HOME CASE
9 COCOS.delivered ambient.
₹99 MRP each. Case of 9 = ₹891. Delivery charge is added separately at checkout. Chill before drinking.
CASE OF 9₹891
₹99 MRP each
9 × ₹99
9 × ₹99
Ships ambient. Delivery charge calculated separately at checkout.
LITTLE COCO
BIG DAY.little sips.
School, play, family — a real coconut that fits into the day.
EVERY GENERATION
COCO NEVERgets old.
A familiar ritual, given a new modern form.
NO BEACH REQUIRED
NO NEED
TO GO TO GOA.the coast travels.
Mussoorie, Bengaluru, a pool, a road trip — the coconut now goes where your day goes.
MUSSOORIE, BUT MAKE IT COCO
NO BEACH REQUIRED
HOLIDAY ENERGY. ANYWHERE.
TAKE THE COAST WITH YOUCOCO MEMORIES
PASTE THE
GOOD STUFF.keep the moments.
IT NEEDED
A BETTER WAY
to drink a coconut.
Real coconut. A-grade standard. Fridge-ready format. Built for modern life.
STAY COCO. · ORDER THE CASE